If you’re reading this, you’re either dreaming of becoming a content creator or you’ve already started but feel lost in the noise. This article will guide you on how you can become a content creator. By the end of this post, you’ll have a clear, actionable plan to turn random posts into strategic, audience-loving content that opens doors for more monetization opportunities. What are we waiting for? Let’s make you a content creator.
Build Your Character (Yes, Like a Movie)
Think of social media as a stage. Who do you want to be on that stage? You have to build a character with a persona. This will help you connect deeply with your audience and decide the tone of your content. Your persona should feel authentic, align with your long-term goals, and evolve as you grow. For example:
You could be an introvert who left their comfort zone to create cooking vlogs on YouTube and TikTok. Now, you help other introverts feel comfortable behind the camera. Your tone would be friendly and relatable, making your audience feel at ease.
Grab my eBook: The Creator Economist: Make Content Work For You
Pick Your Path—Education, Entertainment, or Edutainment
Next, you have to find something of value that you can talk about, and that will be your niche. People are always searching for value in the content they consume. To provide value in your content, you have to understand the three paths of content creation.
- Education: Teach what you know (no formal expertise required, but share topics you understand confidently).
- Entertainment: Create skits, celeb gossip, or film reviews.
- Edutainment: Mix education and humor (e.g., teaching a language through songs).
Study Your Audience and Competition
Content Creation is all about bringing value to people, and you need to understand those people before you can bring that value. You have to know your target audience’s pain points and desires. The easiest way to understand your target audience is by studying your competition
You and your competition are in the same niche, meaning you are targeting the same audience, so pay close attention to them. Read comments under your competition’s content, they will tell you everything you need to understand about your target audience.
The more you read comments, the more content ideas you develop and ways to solve their problems or satisfy their desires. When someone comments, they either appreciate what was shared, or they make suggestions, or complain about something in the piece of content that is shared. You can learn much from those kinds of comments.
Besides analyzing your competition’s comments, use tools like Google Trends, polls, or Q&A sessions to learn directly from your audience.
Pick 3 Platforms and Repurpose Content
As you study your target audience, you will come to realize that they are using specific platforms. This means that if you want to reach them, you will have to use those platforms. I need you to pick two or three platforms to create content on (e.g., YouTube for long-form videos, TikTok for short-form clips, and LinkedIn for monetization).
What you are going to do now is repurpose your content to all the platforms you chose. This is how you make one piece of content work for you.
- Write a blog post: “How to Build a Website That Converts.”
- Turn it into a YouTube video.
- Chop the video into Reels/TikToks.
- Summarize key points in a LinkedIn post to attract clients.
Use a Content Calendar
Most content creators make the mistake of just randomly posting whenever they feel like it, I’m also guilty of that. If you want to be serious about content creation, I suggest you create a content calendar.
It can be for 30 days or 60 days, it depends on your preference. This will make content creation easier. If you are sharing new content every two days, stick to that schedule and plan. You can use Notion to create a content calendar or use your notes app.
Monetize Your Content
We create content because we are passionate about it, but we do have to think about monetization. Nowadays, these platforms offer monetization; even if platforms such as LinkedIn don’t offer monetization, you can still monetize by selling services.
As a creator, you don’t have to only rely on the money you receive from these platforms. This is how you can monetize your content.
- Sell services (coaching, freelancing).
- Promote affiliate products.
- Create digital guides, templates, or e-books.
- Use funnels (e.g., offer a free lead magnet to collect emails and nurture leads).
If you’ve read this far, you’re ready. Start building your character, study your audience, and post consistently. Within six months, you will be a content creator with a real following. Let me know what kind of content you are creating in the comments.
